A more healthy choice inside and accountable profit from outside
It is not easy to be a stand-up and coherent business enterprise these days which can face itself in the social mirror!!!
And if one thinks about this dilemma, it can help us to find the schizophrenic basis on which we try to build the economic science today!!!
Accountable profit can only come from "outside" it never can come from within. *
The biggest psychological challenge of this all is to accept that all this time we made ourselves something up, wich was based on nothing, a bureaucratic illusion to fool us all, especially ourselves!
* You always need someone/something on the "outside" to believe it. Profit by accounting is a conceptual construction that needs a context in wich people believe it is true but in reality there is no scientific basis.